美国肉类协会调查揭示顾客偏好

　　Shoppers recognise the variety of nutrition benefits meat and poultry offer, and place a high value on convenience, variety and transparency when making purchasing decisions in the meat aisle, according to the Power of Meat survey released by the Food Marketing Institute (FMI) and the North American Meat Institute (NAMI).FMI and NAMI today unveiled the eleventh annual report, conducted by 210 Analytics, LLC, in partnership with The Cryovac Brand, a part of Sealed Air’s Food Care Division, at the Annual Meat Conference in Nashville, Tennessee.The report examines meat purchasing, preparation and consumption trends through the eyes of the shopper.Regarding purchasing decision drivers, price per pound, along with total package price, emerged as the dominant factor influencing meat and poultry product purchases, with product appearance falling to third place.Total package price proved more important to small households and millennials, suggesting the future importance of package size variety and price ceilings.

　　根据食品营销研究所(FMI)和北美肉类协会(NAMI)公开的肉质调查，当人们在肉类售卖区域做出购买决心时，消费者认识到肉类和禽类产品的透明性和多样性。它们不仅提供多种多样的营养福利，而且贩拭尤其方便。食品营销研究所(FMI)和北美肉类协会(NAMI)今天在田纳西州(Tennessee)纳什维尔(Nashville)年度肉类会议公开第十一个年度报告。报告由210分析责任有限公司与希悦尔（Cryovac）公司食品部门合作编写。报告通过消费者的眼睛审查了肉类采购、存储和消费趋势。食品每磅的价格及包装食品集体价格，都是影响肉类和禽类产品采购的主导因素，而产品外观降为第三位购买因素。集体包装的价格对于小户家庭和千禧一代尤其重要，暗示了未来包装尺寸种类和价格上限的重要性。